Even as
other companies were shutting their doors, Amy Lichtenstein was expanding,
taking her company, Lichtenstein Research, nationwide in 1995. Started just
three years earlier, Lichtenstein Research was still in its infant stage when
demand for her services inspired Amy Lichtenstein to expand. Amy Lichtenstein
built a strong company founded on creativity, intelligence, and consideration
of her clients’ needs.
With all
of the financial instability that she has seen in the last 20 years, Amy
Lichtenstein has continued to grow and change, making Lichtenstein Research a
leader in the market research recruitment field. Amy Lichtenstein has some
advice on how to succeed in a tough economy.
Amy Lichtenstein’s first piece of advice is not to
be afraid to take chances. You have to take the step or you will never begin
the journey. Deciding to take her company national was a huge decision for Amy
Lichtenstein, but one that she has never regretted.
Second,
be honest in what you can and cannot do. Never lie to clients. Amy Lichtenstein
is known in the market research recruitment field for her honesty. Her
recommendation is to never tell a client “no.” Amy Lichtenstein’s advice is to
simply tell them what you can do for them instead of what you cannot do.
Amy
Lichtenstein’s third piece of advice is to keep moving. The world is moving so
fast around you, if you are not growing, you are shrinking. Amy Lichtenstein
has seen so many companies grow complacent and, because of that, they are no
longer in business.
Amy Lichtenstein began her company in 1992 and, in
the last 20 years, she has seen it go from a one-woman operation to a nationally
recognized leader in the field of market research recruitment. During this
time, the economy has had many ups and downs but Amy Lichtenstein has weathered
all of the economic turmoil. Follow these three simple pieces of advice and you
may just achieve the success that Amy Lichtenstein has seen in her career.
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